Enjoy Avalanche Leads With A PROVEN Advertising System!
The Facebook Contest Blueprint
Imagine 100's Of Leads In Just Days!
Watch This Short Video
To See How This Could Work For You!
An Insanely Clever Leads Tactic From
The Content Specialist!
John Dwyer (JD) is known globally as
“The King Of Customer-Attraction Contests”.
Whether it’s fast-food chains like KFC or gigantic media
companies like Rupert Murdoch’s News Ltd, JD is the guy they call upon for contest expertise.
He has an invaluable unique skill at designing such contests that deliver RESULTS – be it scratch bingos, million-dollar sweepstakes or clever reward programs.
One “phone-in” contest for a women’s magazine attracted 102,000 leads in a week.
Put simply – given his rich history of devising such contests, he knows WHAT WORKS!
And in recent years, he has crafted a social media Contest Blueprint that breaks lead-gen records.
This clever Contest Format is getting JD’s Business Owner clients between 500 & 1,000 leads per week – with daily ad spends of $20 to $40 – yep, INSANE!!
JD's Secret Sauce Strategy To Attract
Warm Leads Of Your Perfect Prospects!
Fence Company Gets 6 Months
Of HOT LEADS In Just 3 Days!
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This client sells aluminium fencing –
so JD cleverly ran The Ugliest Back Fence Contest on Facebook – with the prize being a $5,000 value fence makeover (which of course cost the fence supplier a tiny % of that).
Homeowners submitted a photo of their ugly back fence – & instantly “glowed in the dark” as a HOT lead for a NEW fence!
Doesn’t get much better than that – pre-qualified raging HOT prospects.
After a $702 spend on Facebook over a few days, the fencing business had 6 months’ worth of leads!
See here the massive transformation from the “old FB ad” to the “NEW ONE” created by us!
Yep……”bland” to “GRAND!”
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Miracle Avalanche Leads For Dentistry Biz!
….How Does 1,000
RED-HOT LEADS
In Just 1 Week Sound?!!!
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With a Facebook Ad Spend Of Just $30 A Day!
• The target audience for the Dentist business was
“parents of children who suffered from crooked teeth”.
• So how do you get an instant database of red hot leads?
• Simple - Hold a social media contest with the prize being Invisalign invisible braces!
• And for a modest $30 a day, result is 991 leads in the first week!
Just imagine the value of that database- because any parent who entered is immediately was a hot prospect to follow up!
The “follow-up” call script would be something like:
“Unfortunately you didn’t win the prize for your child, but you obviously recognise the need for invisible braces….. so guess what, we have an incredible deal for you this week….”
Game, set and match!
Incredibly HOT LEADS delivered on a silver platter!!
Doesn’t get any better (or easier!) than this!!
OMG! Pool Slide Biz Gets
1,600 HOT LEADS
In Just Weeks!
Watch This Video
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For this Pool Slide company, our Facebook Contest Blueprint Resulted In 1,600 HOT Leads In Just Weeks!
The Facebook ad promoted a contest with the prize being a Pool Slide AND a Family Vacation.
Once a draw took place, the Pool Slide company had a gazillion hot prospects to follow up, all of whom “glowed in the dark” because they had shown interest in a Pool Slide!
Conversions were easy – as the Pool Slide company offered each homeowner with not only a Special Deal on the slide – but also the FREE VACATION if they committed by Friday that week!
The company ran the FB Contest numerous times during a quarter.
Result?
1,600 hot leads in a quarter & the best trading figures in 14 years!
See here a sample ENTRY PAGE where people go after clicking the FB ad.
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78 Red HOT LEADS
The First Day Of
FB Contest!
Watch This Video
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Rapid Medical Supplies offers a range of medical products including mobility aids (such as wheelchairs, walking aids, and scooters).
The target audience are predominantly people in their 70’s & 80’s.
The secondary target audience are people in their 40’s & 50’s who have elderly parents.
So we created a FB Contest Ad with a mobility walker as the prize.
People simply had to click the ad & then go to a Landing Page where they could enter to win.
The result was stunning, the owner of the business tells us the ad started at 10am on a Monday & by late afternoon, dozens of entries (red-hot leads) had come in.
And on that first day, 78 leads had been gained!
In the first week of the FB Contest campaign, he had over 800 leads!
And for a modest ad spend of just $40 a day – meaning the campaign was producing a flood of leads for JUST 35cents PER LEAD!
When this business is speaking to “entrants”, it’s explained that “although you didn’t win the wheelie-walker & the holiday, should you decide to buy the special offer by Friday, we’ll GIVE you the holiday as well for free!”
How’s THAT for a conversion tactic!!
The owner of this business now knows how impactful this campaign is, he’s going to run FB Contests for other products such as CPAP Masks & physio equipment.
As they say – “when something works, simply rinse & repeat!”
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How It Works
Step 1: Target The Right People
No surprise… first thing is to determine your target audience – just common sense of course!
Step 2: Give Away Your Product Or Service As A Contest Prize
Select one of your products or services as the Contest Prize.
This way, you know that whoever “enters” the contest is a warm prospect!
Let’s face it, if someone enters a contest to win “landscaping services” for their home,
it’s pretty likely they want some “landscaping!”
So you are attracting “warm leads”.
You run your contest for 1 month (4 weeks).
A condition is “only 1 entry per person”.
At say, 5pm each Friday during the month, you have a Weekly Preliminary Draw.
This gives you the opportunity to follow-up all of a week’s participants starting the following Monday (whilst they’re still red-hot!).
Remember, people can only enter once – so if they entered in Week #1, they cannot enter again.
This gives you the golden opportunity to follow them up the very next week!
So if you get 500 entrants in Week #1, you can follow up 499 of them in Week #2.
All 4 Weekly Selected Entrants are then in the Final Draw after the 4th week.
You simply randomly draw one of these 4 people after the month-long contest has closed.
Step 3: Create The Facebook Advertisement
Then create the Facebook advertisement that excites your audience into entering the contest and providing you with their contact details.
Choose whether you want your entrants to provide a “photo” (eg: The Ugliest Kitchen Contest) or maybe a ”caption”… or just their plain old name & contact details alone
Step 4: Have A Landing Page Or Messenger Entry Mechanism
When someone clicks on your ad, send them to your Landing Page or Messenger Bot to enter.
Keep your content “simple” in these instances – don’t confuse them.
Show your prize & details – & invite them to enter ……. no waffle!
Remember, your aim is to CAPTURE THEIR CONTACT DETAILS.
Understandably, include the relevant Terms & Conditions & comply with
Facebook’s regulations related to running contests.
(Should you engage our services, we can help with this)
Step 5: Terms And Conditions
Of course, you need to have proper Terms & Conditions.
And as outlined on Facebook’s Promotional Terms and Conditions,
you must acknowledge the promotion is in no way associated with Facebook.
EXAMPLE:
“This contest is in no way sponsored, endorsed or administered by, or associated with, Facebook.”
“Per lnstagram rules, this promotion is in no way sponsored, administered, or associated with lnstagram, Inc. By entering, entrants confirm that they are 13+ years of age, release lnstagram of responsibility, and agree to lnstagram’s terms of use.”
Step 6: Follow-Up Entrants
Upon gaining your prospects’ contact details, it’s vital that you have a “follow-up” plan.
In other words, have a plan in place to communicate your ”stunning offer” via phone, email, text, Messenger… or ALL of these!
We’re sure you’ve heard a million times… “the money is in the follow-up!”
It’s no good, creating an avalanche database of warm prospects, and then doing nothing with it!
(You might laugh, but we’ve seen the “lack of follow-up scenario” all too often!)
Your target audience will be “glowing in the dark” – so make sure you take the next step!
Pricing & Next Steps
This insane “avalanche leads” system is available in a “done-for-you” package.
(By all means try to do it yourself - but don’t you have better things to do?)
$997 Per Month
Initial Zoom Consultation To Strategise Your Contest Offer
Complete Facebook/Instagram Ad Management
Creation of Contest Landing Page
Creation of Terms & Conditions
Ad Copy & Custom Artwork Provided
Weekly Ad Reporting
Or Book A Call With JD To Discuss
DISCOVER AN EASY & POWERFUL “CUSTOMER-ATTRACTION” SYSTEM FOR YOUR BUSINESS!
DISCOVER AN EASY & POWERFUL “CUSTOMER-ATTRACTION” SYSTEM FOR YOUR BUSINESS!